Startup Vision & Mission
An easy template for defining the long-term vision and mission statement of a startup, aligning your team and stakeholders’ focus.
Template
__Company Name:__ MoonTea __Founded:__ March 18, 2008 ## Key components of the statement: - Commitment to on the ground work. - Emphasis on single-origin tea leaves. - Clear definition of the geography we serve. - Mention of “blends” our core product. - Making tea access easy for the average person. - Bring about the idea of socialization through tea. __Vision Theme:__ Concept-based __Vision Statement:__ Bring people closer through tea. ## Mission We are on the ground everyday in search of the best, single-origin tea leaves and bring it to our SEA community. We are constantly driving towards new frontiers with our blends and making it super simple for our customers to discover, explore and socialize better through the tea blends money can buy.